Panel 3 – Sustainability
Nastya Keyzman (Graphic Design): ‘Use of Hemp to Combat Climate Change’
We are the last generation who can do something about climate change. It’s a global problem. Therefore, everyone should care. I know it’s not easy, but I know something that could make it easy. Hemp is an allrounder. It’s climate positive, and most of our presently used materials could be substituted by hemp. Hemp can be manufactured into bioplastic, which is biodegradable. Also, it can capture 22 tons of CO2 per hectare. Hemp does that as effectively as a tropical forest, making it an important crop for our century. Just imagine the difference it could make.
Emily Muir (Fashion Communication and Styling): ‘The Pandemic’s Impact on Activewear: What Can Big Brands Learn from Small Sustainable Business?’
Throughout pandemic of 2020, what really fascinated me was the growth of the activewear and leisurewear trend. As the year – and lockdown restrictions – went on, the activewear fashion market was one of the only sectors outside Luxury fashion that saw consistent growth (McKinsey, 2020: p.13). At the core of my research project I explored ways in which smaller ‘ethical’ businesses adapted to meet this sudden increase in demand, whilst keeping sustainable values at the heart of their operations.I thought big brands could learn from this model, to change the dominant values within the global fashion system.
Margarida da Fonseca (Graphic Design): ‘Biomimicry in Graphic Design’
As a relevant approach to contemporary practices and solutions, Biomimicry in Graphic Design Practice aims to raise awareness through practical examples about biomimicry’ practices, explaining how it is pertinent for designers in their thinking process. In addition, it explores how graphic designers can innovate, experiment, and adapt their practices based on the biomimicry methodology. Biomimicry is a new discipline that focuses on applying lessons from nature to develop more sustainable solutions for people (Waite, 2020, pp.30-33). It recognises that nature has well-adapted solutions and emphasises a process of learning from the ability of the living organisms to reach sustainable solutions (Hargroves and Smith, 2006).